Run FOR the Truth Toolkit - TMI Project
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Run FOR the Truth Toolkit

#RunFORtheTruth

Campaign Overview and Mission:

TMI Project is thrilled to announce our first-ever virtual 5K fundraising race: Run FOR the Truth!

View the press release

WHEN

Sunday, September 26, 2021. You can participate anytime between 12:00 am and 11:59 pm.

WHERE

Run or walk a 5K (3.1 miles) route in the location of your choice. All registrants submit their own time results based on the honor system.

WHY

TMI Project has a goal to raise $10,000 through this event. We need you to join us to support the creation of radically true stories for Racial Justice, Gender Equality, LGBTQIA+ Rights, and Mental Health Awareness.

HOW

It’s easy! Just visit our page on RunSignUp to register now!

Sample Social Media Copy

Get others to sign up

On Sunday, September 26, I will #RunForTheTruth to support @TMIProject and the creation of radically true stories for Racial Justice, Gender Equality, LGBTQIA+ Rights, and Mental Health Awareness. The truth will set us all free. Will you join me? REGISTER HERE.

Get others to support your campaign

On Sunday, September 26, I will #RunForTheTruth to support @TMIProject and the creation of radically true stories for Racial Justice, Gender Equality, LGBTQIA+ Rights, and Mental Health Awareness. The truth will set us all free. Will you support me in reaching my goal of $___? Make a donation today!

Make it personal

On Sunday, September 26, I will #RunForTheTruth to support @TMIProject because ___. Will you support me in reaching my goal of $___?

Social Media Graphics

Sample Email Copy

SAMPLE EMAIL COPY #1

Goal: Get friends and family to donate to your peer campaign

Email Subject Line: Will you support me when I #RunForTheTruth for TMI Project?

Dear {Name},

On Sunday, September 26, 2021 I will #RunForTheTruth to help raise $10k to support TMI Project and the creation of radically true stories for Racial Justice, Gender Equality, LGBTQIA+ Rights, and Mental Health Awareness. 

I have pledged to complete this virtual 5K (3.1 mile) because I believe ___. Will you help me meet my personal goal of $___ by making a donation today?

In gratitude,

{Your Name}

SAMPLE EMAIL COPY #2

Goal: Get friends and family to sign up for Run FOR the Truth

Email Subject Line: On September 26, join me for TMI Project’s Run FOR the Truth!

Dear {Name},

Please join me for TMI Project’s first ever fundraising virtual 5k race, Run FOR the Truth, to raise $10k to support the creation of radically true stories for Racial Justice, Gender Equality, LGBTQIA+ Rights, and Mental Health Awareness. Let’s Run FOR the Truth!

When: Sunday, September 26, 2021. You can participate anytime between 12:00 am and 11:59 pm.

Where: Run or walk a 5K (3.1 mile) route in the location of your choice. All registrants submit their own time results based on the honor system.

How: It’s easy! Just visit our page on RunSignUp (linked) to register now! 

Want to multiply your impact? Help spread the word! After you register, you can create your very own #RunForTheTruth fundraising page! What truth will YOU run for?

REGISTER NOW and join us on September 26th

In gratitude,

{Your Name}

SAMPLE EMAIL COPY #3

Goal: Get members of local running/hiking/walking clubs to sign up for the event

Email Subject Line: On September 26, join me and TMI Project for Run FOR the Truth!

Dear {Name},

Based in Kingston, NY, TMI Project’s mission is to help craft and amplify radically true stories to ignite human connection, challenge the status quo, and inspire both storytellers and listeners to take action for positive social change. With Run FOR the Truth, we invite you to join with us in community and support the creation of stories for Racial Justice, Gender Equality, LGBTQIA+ Rights, and Mental Health Awareness.

When: Sunday, September 26, 2021. You can participate anytime between 12:00 am and 11:59 pm.

Where: Run or walk a 5K (3.1 mile) route in the location of your choice. All registrants submit their own time results based on the honor system.

How: It’s easy! Just visit our page on RunSignUp (linked) to register now! 

While Run FOR the Truth is intentionally designed to be all-inclusive, for those who wish to give it their all, there will be some stiff competition. 11-time winner and course record holder at the Escarpment Trail Race Ben Nephew plans to Run FOR the Truth. To add to the fun and challenge, prizes will be awarded to top 3 fundraisers, top 3 race finishers, top 3 race costumes, and top fundraising team.

What truth will YOU run for?

REGISTER NOW and join us on September 26th

In gratitude,

{Your Name}

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